Google Map Listings and Optimization, when
considering all aspects of this strategy, is overall a great tool to implement
in one's business. In order though to make an educated decision on whether Local
Map Listings is the solution to your company marketing needs, it is important
that you evaluate for yourself both the positive and negative aspects of Google
Map Optimization.
In order to help you make a decision and
address some of your concerns lets answer some of the most common questions
that business owners have when learning about Google Local Map Listings and
Optimization.
How much does Google Local Map Listings Cost?
Google provides this service at no cost. A business owner can sign up with Google
Local Business Center for free and enter all the information pertinent to the
business. However there might be small fees depending on the industry a company
is in, and the citations it is trying to build to its listing. When interested
in building citations and trying to create relevancy to existing listings, it
is recommended to ask a Google Map Specialist for guidance, this will help
lower the cost and focus the efforts of exposure.
Who controls Google Map Optimization and how
does it benefit a company? It is the business itself that created the Google
Map Listing that controls it. This is beneficial to the company because it
controls the information posted and it has access to the marketing tools
provided by Google. This feature is very useful because it can help your
company identify its strengths and weaknesses and improve itself based on the
results. What is the 10 Pack and how can it impact ones business? In order to
understand how the 10 Pack can impact your business it is important to understand
what it is and how it works. Specialists, when speaking of the 10 Pack, refer
to the top 10 most relevant local companies that show on the first page listed
on Google Maps. These companies are ranked as the top ten because they are the
most relevant to the local search that has been made.
Google research has proven that 96% of people
looking for local information are not going past this first page (10 pack),
this is great news for those companies that are included in this category and
not so great for the remaining of the companies. However there is hope for
those companies that are not showing on the first page, in fact, by using the
tools provided by Google Map Optimization and by building citations, companies
can increase their relevancy and work their way up to the 10 Pack in a three to
six months period.
What type of information can people find when
looking at your company listing? When someone is looking at a company listing
they can see the store contact information, business hours, products and/or services
provided, printable coupons, and even other clients reviews on the business as
well as their personal experience.
Reviews can be both good and bad for a
company; good reviews can increase traffic to ones business, bad reviews on the
other hand can damage a business reputation. Although reviews are overall
mostly positive, some unhappy competitors might try to harm a business by
posting nasty reviews, and the only way to make up for bad reviews is to offset
them with positive ones.
Now that you have been educated on pros and
cons of Google Maps Listing and Optimization you should be able to appreciate
Google Maps and the value it can bring to your company.
We have been helping clients by optimizing their Google Maps Listing, we can place your listing in the first page of Google. Visit our site for more information visit Annzo Local.
